If your business targets customers in Los Angeles, a 323 area code phone number is one of the simplest ways to establish credibility from the first ring. A local number signals that you are part of the community, not just another out-of-state caller.

Whether you are launching a new venture or expanding into the LA market, this guide walks you through everything you need to know and how to get a local number for your business today.
323 Area Code Number

Where is the 323 Area Code Located?

The 323 area code, used with the U.S. country code +1, is well-known in Los Angeles and associated with a strong local identity. For businesses, using this number can signal local presence, build customer trust, and increase the likelihood that calls are answered.

Areas Served

The 323 phone area code primarily covers central and east Los Angeles neighborhoods, including Hollywood, East Hollywood, Silver Lake, Echo Park, Boyle Heights, Highland Park, South Gate, and parts of Beverly Hills.

These are among the most densely populated and culturally rich parts of LA County, with a combined population of millions. California’s most populous county, Los Angeles County, is home to a wildly diverse economy. Everything from entertainment, tech, healthcare, retail, and hospitality thrives here.

Residents and consumers in these neighborhoods tend to support businesses they recognize as part of the local DNA. A 323 phone number immediately positions your brand as rooted in the area rather than as a call-in from elsewhere. For SMBs, that first impression matters more than most people realize.

Time Zone

The 323 area code serves the Pacific Time Zone — Pacific Standard Time (PST) in winter and Pacific Daylight Time (PDT) during daylight saving time. That puts it three hours behind Eastern Time. If your team is based elsewhere, schedule your call windows between 9 AM and 5 PM PT and use after-hours call routing to ensure no LA customer goes unanswered.

Is It Toll-free?

This area code is not toll-free. It is a standard geographic area code assigned to the Los Angeles area under the North American Numbering Plan (NANP). When someone calls a 323 area code, standard calling charges may apply depending on their phone plan, though most modern plans include nationwide calling. If you need a free option for callers, a separate toll-free number would be more appropriate.

Why Does Local Phone Area Code Matter?

Having a phone number that matches the area you serve is more than a small detail — it directly affects how customers perceive and respond to your business. Here is why a local area code is worth paying attention to:

  • Higher answer rates. Studies consistently show that people are far more likely to pick up a phone call from a local number than from an unknown or out-of-area one. A familiar area code removes suspicion before the phone even rings.
  • Stronger first impression. A local phone number tells prospective customers that you are accessible and based in their community, which builds immediate credibility.
  • Cost-effective market entry. Getting a local number is one of the most affordable ways to establish a business presence in a new market without opening a physical office.
  • Relevance for LA’s competitive market. Los Angeles is one of the most competitive business markets in the country. In industries such as entertainment, real estate, hospitality, and retail, a local number is often a baseline expectation for customers.
  • Better customer service perception. LA-area consumers are accustomed to dealing with local businesses. A recognizable LA area code on your customer service line puts customers at ease and increases engagement from the first interaction.

How to Get a 323 Phone Number for Your Business?

Getting a 323 area code through Omnivoice is very simple. Follow these steps:

  1. Sign up for an Omnivoice account at omnivoice.ai and start your free trial.
  2. Select your city. Choose Los Angeles as your target location.
  3. Pick a number with the 1-323 prefix from the available local numbers in the system.
  4. Configure your IVR and call routing. Set up your auto-attendant greetings, menu options, and routing rules so calls reach
  5. the right team member every time.
  6. Connect your tools. Integrate Omnivoice with your CRM, helpdesk, or other business software as needed.
  7. Test your setup. Make and receive test calls to confirm everything works before going live.
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Why Get a 323 Number from Omnivoice

Omnivoice makes it simple for businesses to obtain and manage a 323 area code phone number without relying on traditional carriers or physical landlines. The entire system is controlled through an online dashboard, helping remote teams, expanding companies, and multi-location operations stay connected from anywhere. As your needs grow, your phone setup can easily scale with you — no hardware or complex installations required.

No Geographic Restrictions

You do not need to be physically located in Los Angeles to obtain a 323 phone number. Omnivoice lets you operate with a virtual number from anywhere in the world. Your team could be in Dallas, Denver, or Dublin — customers in LA will see a familiar local number when you call.

Easy Online Management

Your entire phone system — numbers, users, routing rules, voicemail, and call logs — is managed from a single online dashboard. There is no need to call a carrier or submit a support ticket every time you want to make a change. You handle it yourself, in minutes.

Scales With Your Business

Whether you are a solo operator or managing a team of 50, Omnivoice scales without friction. Add new users, numbers, or features as your business grows. You are never locked into a plan that no longer fits.

Works on Any Device

Your business number works on smartphones, desktops, and tablets through the Omnivoice app. Team members can take and make business calls on their personal devices without mixing their private and business lines.

Transparent, Predictable Pricing

Omnivoice offers straightforward pricing with no hidden fees or surprise charges. You know what you are paying each month, which matters when you are managing a small business budget.

Quick Setup

You can go from sign-up to a live 323 area code number in minutes. No waiting for hardware to ship, no technician visits, no complex configurations.

Top Features You Will Get With Your Business Number

When you get a phone number from Omnivoice, you are not just getting a phone line — you are getting a full cloud phone system built for modern businesses. The platform is managed entirely online, meaning your team can stay connected and productive whether they are in the office, working remotely, or scaling across locations.

  • IVR (Interactive Voice Response): Set up a professional auto-attendant that greets callers and automatically routes them to the right department or team member. You can create multi-level menus—press 1 for sales, 2 for support—so customers always reach the right person without bouncing between team members.

 

  • Call Forwarding: Forward incoming calls to any phone, device, or team member based on rules you define. Route calls by time of day, department, or individual availability so your phone number stays reachable no matter where your team is working. If someone is unavailable, the call moves to the next person in line rather than dropping — which means fewer missed opportunities and happier customers.
  • Voicemail to Email: Never miss a message again. Voicemails left on your number are automatically transcribed and delivered to your inbox as audio files and text. You can read or listen to messages from anywhere, respond faster, and keep a written record of every customer inquiry — all without logging into a separate system or checking an old-school answering machine.

voicemail omnivoice

  • Business Hours Settings: Define your available hours and configure what happens when someone calls outside those hours. You can play a custom after-hours greeting, route calls to a voicemail box, or forward them to an on-call team member. Callers always get a professional, intentional experience regardless of when they reach out — not a ringing line that no one ever answers.
  • Caller ID: Know exactly who is calling before you pick up. Omnivoice displays the caller’s number and — crucially — which of your numbers they dialed, so your team can answer professionally every time. If you receive both personal and business calls on the same device, Caller ID keeps them clearly separated without any guesswork.
  • Call Logs: Every call made or received on your 323 number is automatically recorded, including caller identity, duration, direction, and outcome. You can filter by date, call type, or result, add notes to individual entries, and export records for deeper review.

omnivoice call log

You Can Port Your Existing 323 Area Code Phone Number

Number porting is straightforward and lets you keep the existing phone number your customers already know. Here is how it works:

  1. Check number eligibility. Confirm that your current business number is eligible for porting.
  2. Submit a porting request through your Omnivoice account dashboard.
  3. Provide your account details from your current carrier.
  4. Wait for the transfer to complete. Most ports are completed within 5–10 business days.
  5. Confirm and configure.
  6. Go live. Your phone number is now running on the Omnivoice system.

323 Area Code History and Overlays

The 323 phone area code was created in 1998 in California, split from the 213 area code, which had served Los Angeles since 1947. Rapid population growth and surging demand for phone lines — fueled by fax machines, pagers, and early internet services — quickly exhausted the available numbers under 213. Overlay area codes serve the same purpose by adding capacity without disrupting existing subscribers.

Area Code Location-Based? Trust Factor Known Risks
323 Yes — assigned to central and east Los Angeles neighborhoods Well recognized among LA-area residents and businesses; associated with established communities Occasionally screened by recipients unfamiliar with the code outside LA; some robocall associations in general
213 Yes — assigned to downtown Los Angeles and the immediately surrounding districts Highly familiar; one of the original California codes with strong business credibility May be screened by those who associate it with dense commercial calling activity

Win More Los Angeles Customers with a Local 323 Area Code

A local 323 area code is a straightforward, affordable way to build credibility in Los Angeles, one of the country’s largest and most competitive markets. It tells LA customers that you are present, accessible, and part of their community, before you even say hello. Sign up for Omnivoice today, get a local phone number in minutes, and start making the kinds of connections that turn prospects into long-term customers.

Other California Area Codes Available in Omnivoice

Omnivoice covers local numbers across California — pick the area code that fits your market.

Other USA Phone Codes

Browse area codes from major cities across the United States.